Self-Esteem Dentistry: A Formula for Success
DENTAL NEWS, VOLUME XI, NUMBER III, 2004 Self-Esteem Dentistry: A Formula for Success By Dr. Larry Rosenthal Dr. Larry RFosenthal, a 1972 graduate of NYUCD, has one of the busiest, most glamorous private practices in the world and teaches postgraduate courses on advanced esthetics at the NYU College of Dentistry. He is the prin- cipal benefactor of the Larry Rosenthal Institute for Esthetic Dentistry at NYU, and is widely recognized for his ability to market the benefits of esthetic dentistry to the public. Below, Dr. Rosenthal talks about the qualities that make a successful esthetic dentist. In the early 1980s, esthetic dentistry was still consid-ered by some people to be "experimental." Today it is a highly respected practice modality embraced by both the profession and the public, and its influence is felt everywhere, from supermarkets and pharmacies to the latest reality-based television shows. Esthetic dentistry is here t...