Marketing Your Dental Services
DENTAL NEWS, VOLUME XIII, NUMBER I, 2006 Marketing Your Dental Services Between Technicalities & Business By Dr. Ehab Heikal (eheikal@jmoritamiddleeast.com) - B.D.S., D.I.M., MBA / Manager, Middle East & North Africa, J. Morita Corporation Introduction One might be astonished to find such a business title in a dental magazine, but we – as dentists – are in the service sector, and we sell our service to our patients, thus we need to be aware of the marketing techniques and how to professionally sell our service and gain more market share. Many dentists complain that they have the skill, the latest equipment, but are unable to attract customers or convince customers to perform treatments other than the routine treatments. This can be done by incorporating your technical information along with some marketing talents. First of all, let’s try to find an answer to the following question: Why is the Dental Service – as a business – lagging behind ...